In making his argument, Manovich looks at computer operating systems and cell phones over the last 10 years and notes that as these technologies evolve, they not only grow more powerful, but they become more and more integrated aesthetically.
For example, where you once had a cell phone that was essentially a monochromatic brick with push buttons that allowed you to make calls. The aesthetic design of the phone was a separate consideration in the functionality of the phone.
Now, modern cell phones have all the functionality wrapped up into a singular unit where aesthetics are now (arguably) of equal consideration. In the case of the iphone, we see the functionality of the phone entirely wrapped up in it's user interface. There simply is no separation of functionality and aesthetics when it comes to the user experience.
In a previous blog post (also about Manovich) I talked about the separate agendas of art and science and the necessity for art to meet science. That is, it's up to artists to bring science to people in a useful manner. To be clear:
- It takes an artist to make something beautiful.
- It takes a special kind of artist to make cutting edge technology useful for the masses,
- It takes absolute artistic genius to make cutting edge technology useful and beautiful at the same time.
In the world of computer technology, they are the absolute quintessential artistic geniuses of our time. No other company in the world has done as much for the aesthetic evolution and integration of form and function than Apple Computer.
Does your cell phone have a touch screen? Thank Apple. Does your computer have icons on it? Thank Apple (ok, maybe Xerox...). Does your computer look as cool as your car? Thank Apple.
Thanks Apple!